In your eagerness to get going again post-lockdown, you will no doubt be spending a lot of time and effort assessing health and safety risks that your business perhaps hasn't had to consider before.
But there are also new communications and reputational pitfalls to be aware of and navigate, which you can learn about with our free online training resources.
Want to understand, prepare and plan for the communications and reputational risks linked to your Covid-19 reopening and restart plans? Then sign-up for access to our free learning resources.
You've probably already concluded that you're going to need to install notices and posters reminding people about regular hand washing. You might also be buying hand sanitiser stations, floor stickers to help enforce the 2 metre rule and Perspex sneeze guards.
But are you also thinking about the additional communications and reputational risks that reopening and restarting will introduce?
Whilst our collective national efforts may have helped to 'flatten the curve', Coronavirus hasn't gone away. In fact, it's going to remain a threat until more of us have developed a natural resistance to it and until a working vaccine has been produced, along with effective treatments according to Professor Chris Witty, the UK Government's Chief Medical Officer. He has said that social distancing will be required in some form until at least the end of 2020, describing the probability of a vaccine or effective treatment being available in the next calendar year as "incredibly small."
That means that the risk of infection will continue to exist, and it doesn't take much imagination to foresee a scenario where someone that's visited your business premises develops Covid-19 symptoms and blames you for it.
The reputational damage this might cause could very easily undo all your efforts to successfully emerge from the economic downturn caused by lockdown.
It's important to understand, prepare and plan for these reputational risks now and not when you're knee-deep in a communications crisis.
To help, we're making available a collection of free learning resources that you can access remotely via Google Classroom.
If you'd like to learn more with on-demand video explainers, slide presentations, guidance documents and a risk assessment template you can use yourself, register with us here now - we'll then email you a code you can use to enter the Google Classroom session for this topic.
By accessing the free learning materials on offer, you will:
Once you've registered, we'll send you a code and details of how to access our Google Classroom.
Afer you've been enrolled, and as resources are added, you'll receive ongoing notifications that will prompt you to go back and view the new learning materials so you can build and test your knowledge.
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Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.
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