The global spread of Coronavirus, and the response to it from governments around the world, has caused a major economic shock as entire countries have been forced into temporary 'lockdown' to prevent the spread of the disease known as Covid-19.
Consumers and businesses have stopped spending as a result, creating a slump not seen since the turmoil of the banking crash in 2008, according to the latest IHSMarkit/CIPS Purchasing Manager's Index.
We are all operating in uncertain times. The more we can do to come together and assist each other, the better our chances of emerging intact on the other side.
Read what we're doing below.
Access all the tools, strategies and approaches needed to positively influence the perception of those that matter most. Start with a FREE review.
Right now, we are complying with Government advice and instructions concerning 'social distancing' to restrict the spread of Coronavirus by working from home. But just because our offices are closed, it doesn't mean our business is!
We continue to provide our unique brand of perception-led communications, PR and marketing whilst working remotely. You can still reach us on our main number 01772346152 or via our contact page.
Maintaining brand visibility is going to be key for us all when it comes to bouncing back. So, we've produced some hints and tips on low cost ways you can stay 'front of mind' with your customer and prospect audiences. We've been sharing these on our social media channels but are now making them available here, see below.
We are also hosting a twice weekly chat on Twitter under the hashtag #LockdownChat. It's a great forum for sharing advice, seeking support, keeping your business or brand visible and just enjoying some occasional light relief. Feel free to join in @52Mconsulting 2pm-3pm, Monday and Thursday.
We know that you'll more than likely be cutting back on external PR and marketing support right now, choosing to insource where you can in a bid to cut costs and conserve your cash flow.
However, if there are areas where you think we could be of assistance, please just ask. We're here to help with internal communications (talking to staff about what you're doing, which might include changes to working practices that need to be communicated sensitively) or engaging with supply chains, or keeping your business and brand in both the public eye and also the minds of those that matter to you.
If you're a Lancashire-based SME, you might be interested in our Lockdown Leapfrog offer.
Because you need to keep your costs under control, but want to continue marketing your business, we're making some free resources available to you that you might find useful. Keep checking back here regularly for me as we update this page.
Guide: Marketing for Resilience - how to bounce back from a downturn
Government request for support - can you help, these are likely to be paid services
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Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.
Ever since we launched in 2002, we've retained our clients for an average of eight years. We think this is because...
We get results
We are exceptionally creative
We are talented communicators
We are agile and responsive
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