We're perception experts 

Who we are

We are 52M Consulting, a provider of perception-led communications, PR and marketing solutions to start-up and established businesses across the UK.

We practice Black Dot Thinking, based on a set of unique tools, strategies and approaches that help to positively and authentically influence how businesses are seen by the audiences that matter to them, whether that's prospects, customers, colleagues, suppliers, investors, lenders, regulators, decision-makers, the media, neighbours, or society at large.  

Led by founder and managing director, Lee Petts, our work spans all sectors and every type and size of business imaginable.

How we work

We start by helping you understand and define how you want to be perceived by the stakeholders that are important to you, and then devise strategies and approaches to influence how you are viewed.

Everything we do is totally tailored to your situation and how you want to be seen.

As a distributed agency, our work is delivered by a combination of talented in-house experts and trusted third parties, covering everything from strategic communications planning, digital, press release and content creation, to media relations, public consultation and stakeholder engagement.

The bottom line...

Perception really can make the difference between business success and failure. When you get it right, it can help you: 1. Win more business 2. Attract talent 3. Acquire a 'social licence to operate' 4. Obtain relevant permissions 5. Build 'reputatonal capital'


Let's work together

Our team is excited to start getting to know how you want to be perceived so that we can start making that a reality with you. Get a free initial consultation to chat with a perception expert, exchange ideas, and learn more about how our process works.